Email systems, lifecycle campaigns, and design.
I design and build email experiences across the complete customer lifecycle—from onboarding and transactional communication to retention campaigns and editorial newsletters.
My work combines strategy, copywriting, responsive design, reusable systems, and front-end development for companies including Autodesk, Migo, and Ureeka.
Ureeka
A scalable email system for Ureeka.
I designed and coded the foundation for Ureeka’s platform-wide service emails. The responsive system transformed inconsistent desktop messages into focused, reusable templates built around clear hierarchy, concise content, and a single primary action.
Migo
Supporting the complete lending lifecycle.
As Migo’s first UX designer and content writer, I developed an email lifecycle covering registration, education, repayment reminders, and overdue loans. The communication was intentionally brief, helpful, and respectful—especially when addressing financially sensitive situations.
Autodesk
Onboarding and engaging millions of users.
For Tinkercad and Autodesk’s 123D products, I designed onboarding emails and recurring newsletters that helped users discover projects, learn new skills, and return to the products. The work supported multilingual growth campaigns reaching audiences of 50,000–200,000 users.
Precise Modeling
Turning specialized work into a compelling story.
For Precise Modeling, I combined photography, content, and responsive email design to showcase highly detailed scale-model commissions and drive interest through visual storytelling.
