A set of design and usability guidelines for Bluewolf, a B2B digital service agency that was acquired by IBM in 2016 for ~$200 million.
Helped to re-architect a major internal IBM service agency Bluewolf.com from the group up. Brought the usability up to today’s standards. Connected experience to brand, voice, visual, technology, and marketing in general. Optimized via data and testing for higher conversion.
I'd love to hear your feedback in the comments!