With emphasis on simplicity and usability, I help to design and grow digital and physical products for global audiences.
I love to create... pretty much anything.
Growing up I've been exposed to a variety of unrelated fields. From nuclear submarines and creation of largest airplanes in the world, to symphony, cooking, and everything in-between. The result is a very generalist, hands-on approach to problem solving.
I was born in Kiev, Ukraine, where I spent a better half of my childhood. Then our family migrated to Canada (Toronto, Edmonton, Vancouver), where I spent the other half of my life, up until when I started a family of my own and decided to move to the San Francisco Bay.
My purpose in life is to positively contribute to the society via any means possible.
My work has been studied by neuroscientists in Germany, featured in design books from Singapore, and taught in Canadian universities, and in general, is used by millions of people on daily basis.
Things that interest me the most at the moment are: technologies of the future, internet (IoT), real estate (development, marketing, architecture/design), space exploration, 3D printing, automotive and aeronautics industries, education.
Always looking to collaborate with like-minded people.
Office #4, downtown Edmonton – my favorite place to 'get work done'.
Threefifty is my design studio and where I spent most of my professional career. Over the years, I’ve put together the most amazing team of professionals; together we’ve worked on hundreds of projects for worldwide firms of varying sizes (Century 21, RE/MAX, Prudential Real Estate, EPCOR, Gola USA, Bensimon USA, Oxford Properties Group, TransAsia Lawyers, Cohos Evamy, Lydon Lynch Architects, AECON, University of Alberta, Tiesto, etc.), and in the process created a few companies of our own.
Inception of this company is what helped to shape my entrepreneurial spirit, along with all of the exciting things that come with it!
Pier 9, San Francisco, California. Shortly after I finished Modular Magnetic. Some of my testing/research work plastered all over the wall in the background.
I’ve been asked to grow the most used online 3D design and 3D printing app, Tinkercad (tinkercad.com). Ultimately, the app aims to redefine how future generations ‘think’, giving them a creator’s/designer’s view of the world. I’ve applied my generalist approach to growing and bettering the app, and most importantly its community, making it more approachable to consumers, more user-friendly, and more engaging.
Some of the team members of the Sonoma project.
I love design. I love design that’s backed by data even more. I find myself constantly interacting with various analytics products, and over the years I’ve come to some firm beliefs and expectations, which many of the analytics products lack. This was a fantastic opportunity for me to put some of my thinking to use in a real life situation.
Normally you wouldn’t associate Autodesk Inc. with term “consumer”, which is the reason why the ACG (Autodesk Consumer Group) initiative heavily focused on bridging the gap between prosumers and consumers. Working alongside some of the brightest minds at [the infamous] Pier 9, I’ve been helping Autodesk spearhead the 3D printing & MAKER movement. And even though I was brought on board for a specific role (on a specific project), I was able to contribute to other projects, while interacting with several departments at any given moment.
Joined the team as the first UX/UI/Visual/Product designer, where I’ve outlined the foundation for design and experience of several key products, along with the overall brand and voice. Some of the thinking and design still live on to this day.
I was brought in as a lead concept designer on a 'tight deadline' project which involved usability and visual improvements of moviefone.com - AOL's flagship movie resource website. Moviefone.com is one of the oldest online movie brands in America.
RPM was my first experience working with a startup. Their product offerings were focused on real estate industry, and enabled Realtors (and entire Realties) to set up “online offices”, which could in turn be used to market real estate to interested parties.
Due to the infancy of the company, I had to “wear many hats”, while keeping up with the fast-paced work environment. This is also where my love for real estate was born.
After being noticed for my proficiency and passion towards video (filming, editing, etc.) during my college years, I was presented with a unique opportunity to work for A-Channel – the top TV station in the city. Once there, I’ve collaborated with directors, producers, anchors, reporters and cameramen, to create many captivating top news and sports stories (6 o’clock news + late night sports overview).
The quality and style of my editing quickly caught on around the station, and eventually I was appointed as a lead editor to concept a new TV segment for newscasts. The first installment was a great success for the station, and has resulted in production of subsequent episodes.
Media-Masters Creative Communications Inc. was my first experience working in a digital shop environment, straight out of school, and an inspiration for the future to start my own studio. The company was small enough for me to be able to freely move between roles on daily basis: from designer, to marketer, to account manager, and so on...
This position not only grew me as a designer, it also taught me many important lessons on client relations and on how to be a good manager.
I'd love to hear your feedback in the comments!